4 General Guidelines About CRM Software


The world of real estate is intensely competitive.

A real estate firm wants to succeed, so they have to be right in on the game. There are hundreds, perhaps thousands, of real estate consultants in each city, all trying to get a piece of the action. Working in real estate requires long hours away from the office. This can often result in missed calls and late responses to prospective clients.

One effective way to ensure that you do not miss any calls and are always aware of what is going on in the office is the Customer Relationship Management (CRM) software program.

Here are four things you need to know about real estate CRM:

1. What is CRM Anyway?

CRM is software that helps you manage your real estate clients, automate your workflow and track your interactions. CRM software enables real estate agents to become organized and efficient at making deals faster and more effectively.

For example, if you are out of the office and a buyer calls the office, your CRM software will not only track the buyer, but you can immediately see the information on your PC or mobile device and connect with the buyer. CRM reduces the time it takes to respond to clients improving customer satisfaction levels.

Even if you are in a meeting and unable to answer a call from a buyer, CRM will send a message on your behalf, assuring the client that you will be calling back as soon as you are free.

2. A Chat Box for Convenience

Some real estate CRM platforms offer the online chat option so that clients can get answers to their questions immediately. As soon as the conversation is over, the real estate agent is sent the transcript of the chat, and they can then pursue the client further.

For those who do not like chat boxes, the latest CRM programs are compatible with mobile apps such as Pipedrive, Nimble, and Follow Up Boss. The goal is to ensure that prospective clients get a response even if you’re in a meeting or out of the office.

3. Writing Seller & Buyer Information

Another big advantage of CRM is that you no longer have to write seller and buyer information on pieces of paper and then lose them. With CRM all your data is in one central location, which can be accessed from any PC. This feature improves efficiency and prevents you from losing important contact details.

More importantly, since the workflow is automated, other people in the office can also access the same data and see what each real estate agent is handling and where they are at this point. This can help everyone in the office plan more efficiently so that they don’t step over each other’s toes.

Also, clients can be given approximate times when the agent will call or connect with them. This way there is no frustration at the client’s end that the real estate agent or firm is unresponsive.

4. Staying in Touch with the New & Old

CRM also helps you stay in touch with all your new and old clients by sending out alerts and reminders. This is very useful for real estate agents who have been in the industry for years and who have many clients. It is impossible to remember each client’s phone number, address, and properties of interest.

With the CRM software, this data can become more streamlined and can be used effectively to plan your next move.

The real estate industry is extremely competitive. Deals are made every day, and every real estate agent is engaged in outsmarting one another. CRM can help you become more organized, and if used properly, it can ensure that important information about clients is always available with a click of a button.

What better way to outsmart the competition?

Dean is a self-professed tech geek with a fondness for computers, video games, and any novelty tech-savvy gadgets.