5 PR Advice & Guidelines for Tech Companies


No matter what industry you are in, competition is stiff with many other businesses trying to sustain and increase profits. You need to do what you can to make yourself the obvious choice and a big part of doing this is maintaining a good rapport with the public.

There is a lot that goes into PR and you need someone to do it correctly and effectively. Below are 5 reasons your tech company should hire a PR representative to do the job.

1. Build your image

As mentioned, regardless of your industry there are many other companies competing with yours for the business of the public. Therefore, you need to make it a priority to build your image and demonstrate why people should choose you for their needs.

A PR representative will help you build your image. Through the use of his/her many connections and using the most effective media outlets, your representative will be able to construct and maintain a healthy image on your behalf. Sometimes the image that you have created for yourself becomes outdated and stale. The PR representative will be a fresh pair of eyes and be able to proceed in updating or upgrading your brand.

2. Exposure

You may be very proud and confident in your image as well as the products and/or services you offer, but without proper exposure, the public will not know enough about you to give you their business.

After hiring a PR agency, he/she will work diligently to make sure you get noticed, receiving more attention than your competitors. The representative will have the connections who can play a pivotal role in putting you in the spotlight. He/she will assume the responsibility of initiating media campaigns using effective outlets such as television and newspaper ads, press releases, and posts on popular social media platforms.

3. Concentrate on your company

As the head of a company, you probably have responsibilities to worry about to ensure business operations go smoothly. As a result, you do not want to have to handle PR duties and you may not have an employee skilled enough to appoint.

The PR representative that you hire, can take care of all aspects pertaining to keeping a healthy image and effectively interacting with the public. Having someone to run marketing campaigns and handle all correspondence with the media will ensure you can focus on maintaining and facilitating the growth of your company.

4. Experience

You probably do not have the experience to handle your PR needs and as mentioned you may not have an employee skilled enough to be effective either. Besides, you want this employee to concentrate on the duties that you hired him/her for.

PR representatives are skilled in addressing the media and the public because this is exactly what they were trained to do. As mentioned, they are familiar with all media outlets that are effective in putting you front and centre. They have also developed relationships with journalists and publicists throughout their careers and know which ones would be most likely to feature you.

5. Crisis management

You try your best to say and do the right things and sustain a healthy public image. However, sometimes things can go wrong and be misconstrued by the public or media outlets. In these instances, you need someone on your side to assume damage control.

PR representatives are skilled in crisis management, able to develop plans for when you need to take steps to repair damage caused. They are usually very good communicators, capable of composing press releases and social media posts and giving interviews in an effort to repair your image.

Dean is a self-professed tech geek with a fondness for computers, video games, and any novelty tech-savvy gadgets.