6 Popular Video Content Ideas for Social Media


No matter what social media platform you use, from short ten-second clips to longer 30-minute films, the use of video in social media has been up and on the rise! Not only is social a great way to share more about your thoughts, views, and beliefs about the world, or even just share some silly memes, it is an integral way of marketing your business and ensuring that your company has as high exposure as possible online.

As such, video content is one of the most effective ways to connect with your followers and build brand awareness. Videos are a highly engaging and shareable medium that can convey your message and showcase your brand’s personality dynamically and compellingly.

With the rise of video content on social media, businesses can no longer afford to ignore the potential benefits of incorporating video into their marketing strategies. By creating engaging and relevant video content, businesses can connect with their audience more meaningfully and stand out in a crowded social media landscape.

While all these reasons to use videos on social media may seem enticing, at the end of the day, coming up with ideas for content can be extremely difficult. This can be especially prominent when you have been in the game for a while and have seemingly run out of fresh ideas.

Read on to discover the slew of ideas we have for you:

Video Content Idea #1: Behind the scenes

We love behind-the-scenes videos as they are intimate and personal, allowing you to market your products. These videos can showcase your workspace, give viewers an idea of your company culture, and introduce your team members. You can establish trust and loyalty with your audience by humanizing your brand and making it more relatable.

Additionally, behind-the-scenes videos can help build anticipation for upcoming projects or events, generating excitement and interest among your followers. Whether it’s a tour of your office, a sneak peek of a product in development, or a day in your team’s life, behind-the-scenes videos can be a fantastic addition to your social media page.

Video Content Idea #2: Localization

Hm, localization? That does not sound like a video idea! Conversely, localization can be a powerful tool in social media videos. Localization involves adapting your content to meet different audiences’ unique needs and preferences, which can help you connect with them more personally.

Creating localized video content can take many forms. For instance, you could create videos that showcase how your product or service is used in different regions or feature interviews with local customers or employees. You could also create videos highlighting local events or cultural traditions relevant to your audience. In addition, you may want to use dubbing services to create localized content in different languages.

Video Content Idea #3: Tutorials or how to’s

Depending on your product or service, tutorials may be essential to knowing how your products work and using them to their full capacity. These videos can range from makeup tutorials and cooking demonstrations to DIY projects and fitness routines.

You can help your audience learn something new and useful by providing step-by-step instructions, tips, and tricks. Tutorials and how-to videos can also position you as an authority in your field, building trust and credibility with your viewers.

Video Content Idea #4: Product reviews

Whether you are a business or an individual looking to share their thoughts, product reviews are a great way to gain traction in a specific niche. If you are a business, these videos can highlight your products’ features, benefits, and unique selling points, showcasing them in action. Product showcases, and reviews can also help differentiate your brand from competitors and position you as a leader in your industry.

If you wish to share their thoughts, these videos can highlight what you think of a certain experience and help you gain an audience interested in similar topics.

Video Content Idea #5: Question and answer sessions

Q&A sessions are an excellent way to engage with your audience and answer their burning questions. By encouraging your followers to submit questions and hosting live sessions, you can provide valuable insights and build a sense of community! Q&A sessions can also help humanize your brand and establish a personal connection with your audience.

You can position yourself as a thought leader by addressing their concerns and providing expert advice.

Video Content Idea #6: User-generated content

This big fancy word is not all that fancy: it just means taking content your followers or users have made and sharing it on your page! You can increase engagement and brand awareness by encouraging your followers to create and submit videos using your products or participating in specific challenges or activities.

Sharing user-generated content also showcases real-life experiences with your brand, providing social proof and building trust with potential customers. Not only does this help customers understand your goals and values better, but it also makes them feel like they are part of a community that revolves around you.

Dean is a self-professed tech geek with a fondness for computers, video games, and any novelty tech-savvy gadgets.