How to Boost eCommerce Sales Quickly


An integrated marketing strategy must look at leads and conversions to increase eCommerce sales and profits. Some brands are juggernauts at finding leads, but can’t convert. If your conversion rate, bounce rate, or overall sales are not where you want them, you can do lots to drive more clicks. In addition, you can provide a user-friendly experience for site visitors.

Here are smart, data-backed strategies on how to boost eCommerce sales quickly:

1. Make eCommerce Your Top Priority for Your Brand

This year, 20.8% of all retail purchases will take place online. Even if you have a brick-and-mortar and are proud of it, the average customer’s first exposure to your brand occurs online. More customers are moving online to buy. Prioritize eCommerce in site design and marketing if you haven’t already.

2. Adapt Strategies from the Best eCommerce Websites

Amazon, Walmart, eBay, and AliExpress are the world’s most visited eCommerce websites. Amazon will make up approximately 37.8% of all eCommerce sales this year. Meanwhile, receives over 850 million visitors monthly. eBay and AliExpress aren’t far off, either. Look at these sites for inspiration and adapt what you like from them into your eCommerce model.

3. Earn Trust with Each Customer Interaction

If you are an unknown eCommerce brand or aren’t as big as Amazon – who is?! – you need to establish trust with newcomers to your site. This involves strong branding across every platform, unified in its look. It means having an eCommerce site that is intuitive, easy to load, and functional. It also means offering money-back guarantees, email receipts, customer reviews, live chat help, and more.

You may also want to look at eCommerce fulfillment services if there are shipping problems or delays based on how you currently do things. Zero in on the best customer experience and build towards achieving that.

4. Verify Your eCommerce Mobile Site Is Top-Notch

More than 84% of eCommerce sales come from mobile devices. Suppose your site isn’t mobile responsive and presenting as intended on mobile. That can cut down on a lot of potential sales. Have a thorough look at your mobile site. Ensure it loads quickly, is easy to read, simple, minimalist, and intuitive to navigate.

5. Use Behavioral Customer Data to Sell More to Existing Buyers

Every sale generates data. Use it. Personalize marketing to your existing customers. Do this by recommending similar products, offering coupon codes, registering them to your email marketing list, and more. Develop tailored marketing to customers depending on where they are in their journey with your brand.

6. Reduce Cart Abandonment with These Five Strategies

The concept of innovative methods of buying in online stores.

Cart abandonment is a major killer of eCommerce sales and an unfortunate problem. As a reference point, in 2022, the average cart abandonment rate across all industries was 70%. To lower yours, here are the top reasons consumers abandon their online cart and what you can do about them.

  • Extra costs of shipping, taxes, and fees. Boost your sales by finding ways to reduce or clarify these costs and fees.
  • The user is required to create an account. Allow for a guest checkout with minimal personal information.
  • Slow estimated delivery. Some third-party eCommerce fulfillment services can receive and store inventory, process orders, pick and pack items, and handle all your shipping needs, improving delivery time.
  • Lack of trust with finance information. Look at ways to improve your site’s credibility and authority.
  • The checkout process is overly complicated. Simplify what information you require on checkout and make the process as quick as possible.

7. Sell Directly on Social Media

Every year, over 97 million in the US alone shop on social media. Facebook and Instagram allow brands to sell directly on their platforms. Take advantage. Facebook is the most popular eCommerce social media platform, so focus your efforts there.

Look into PPC social campaigns, influencer marketing, and more basic strategies such as discount codes, time-limited promotions, and organic outreach strategies with shares.

8. Target Black Friday, Cyber Monday & The Holiday Season

At certain times of the year, eCommerce sales spike. Black Friday in 2022 saw $9.12 billion in online shopping sales. Cyber Monday in 2022 brought in an even bigger number at $11.3 billion in eCommerce sales. Millions of people are shopping online, as are in the continuing holiday shopping season.

Use this time of year to clear out inventory, drive marketing campaigns hard, and maximize the opportunity to boost revenues.

9. Use Targeted Pricing

The best eCommerce sites use targeted, dynamic pricing to attract buys, launch promotions, and evolve with the market. It may seem counterintuitive to lower pricing to sell more, but with a strategy behind price adjustments, you can move inventory faster and exploit market conditions.

Throughout the year, work to identify and leverage price-based opportunities to boost eCommerce sales and sell more without sacrificing profit margins.

Dean is a self-professed tech geek with a fondness for computers, video games, and any novelty tech-savvy gadgets.